Reciprocal Links

Reciprocal links are easier to get placed, but you want to
make sure where you’re placing them receives adequate
traffic. When you request a reciprocal link, remember that
you are going to place a link to them on your site as well.
Again, find similar sites that do not compete with yours. Be
sure that the sites you contact are ones you’d recommend to
your customers. If a customer clicks that link on your site,
they might hold you partially responsible if they have a bad
experience, so it’s worth the time to research for the best
sites.
When asking for a reciprocal link or a one-way link, it’s a
good idea to have testimonials from your customers. Those
establish you as a reputable site and business, and offer an
extra incentive to do as you have asked.