Create Affiliate Programs

You can’t beat someone placing your ad on his or her site
free, can you? But how do you do that? If you’re selling a
product or service, you can do this by creating your own
affiliate program. It works the same way as participating in
someone else’s, but this time, you offer a commission to
sites whose visitors click through your ad, then buy
something.
To do this, you’re going to need to set up an organized
system to track your click through rate and sales, set
commission rates that you can afford and are willing to pay,
and a system to pay your affiliates. It will take thought and
a lot of time to get this rolling, but getting affiliates can be
rather easy and you can be less picky than if you were
buying ad space on their sites.
You can find your affiliates by simply searching for sites that
you think would be ideal. Send them an e-mail, introduce
them to you and your site, instruct them on what you’re
offering, and how they can sign up.
Target higher ranked sites at first because those sites are
more likely to bring you sales. In addition, those sites will
be the first to be able to offer testimonials about your
affiliate program. That will draw in more affiliates.
Again, just make sure you can afford to pay what you say
you will. The worst thing you can do is make your affiliates
mad, or, worse, put yourself out of business.