See What People Are Looking For

Always be aware what shoppers and surfers are looking for.
Check out the top rated sites that might compete with yours
in searches. Keep up to date on the most popular keywords.
This will keep your site content up-to-date, you site
competitive, and your content and keywords fine-tuned to
get the most traffic and highest search engine ratings
possible. You must remember that the more targeted and
repeat traffic you receive, the higher you CTR are going to
be.