Page Title

Let’s take a step back to page architecture for a minute.
While whether you build your site using CSS or frames
doesn’t have an impact on your site’s success, other factors
do.
A lot of webmasters use the title tag in each of their pages
to name their website or company so that it appears at the
top of the visitor’s browser. It looks good, but it does
nothing for the site’s success. Use your title tag to give a
brief description of what your site offers.
A potential new customer is not going to type the name of
your site into a search engine, but they will type in the
products or services you offer. For example, Joe’s Place
sells used car parts online. So does Albert’s Virtual Garage.
Joe’s Place has “Your online stop for foreign and domestic
used car parts” as his title. Albert’s simply has “Welcome to
Albert’s Garage” When someone types “used car parts” into
a search engine, who are they more likely to find? Joe’s
Place, of course.