Opt-in Mailing List

Creating a chance for your customers and visitors to stay up
to date with site changes, sales, specials, and contests is a
great way to increase traffic to your site. Visitors who do
not buy anything can sign up, and this provides you with a
way to keep them coming back to your site. You could also
create a survey that they receive when they sign up. Just
be sure they know this and that the survey is optional.
Getting visitor feedback about their experiences on your site
can be invaluable. By doing this, you’ll learn what the
majority want and be able to keep your site in tune with
your visitors’ needs.
There are several software programs that you can pay for
which will help you set up and organize a mailing list. You
can also do it yourself for free by creating simple HTML
forms on your site. The results can be stored in a database
or emailed directly to you. Visit http://www.htmlbasix.com
for a free e-mail form html code.
You can also use Yahoo groups as the site below has done.
This gives your visitors a chance to interact, and it’s a way
for a Webmaster to keep them updated.