Newsletter

Of course, you’re very knowledgeable on the content of your
site and the products or services you sell. Why not create a
newsletter for your visitors? Even if a visitor bookmarks
your site, there’s no guarantee they’re going to visit again.
But if you can offer interested articles and tidbits in a
newsletter that you send via email weekly, bi-weekly, or
monthly, you can keep them coming back. You’re providing
them with information that is of interest to them and, in
return, you’re gaining a regular visitor to your site who, if
isn’t a customer at the time, will probably turn into one.

It’s a good idea to put a privacy policy on your site that
applies to customers and subscribers. This way, they
know when they purchase something or sign up for a
mailing, that you’re not going to use their email address for
spam, sell it to other websites, or otherwise find ways to
make them regret ever visiting your site. Free newsletter
templates are available at
http://www.newz2me.com/templates/newsletter-templates.htm

The screen shot below is from
http://www.lockergnome.com

This site has several different newsletters, each targeted to
a subject matter that their visitors will be interested in. The
offer for free newsletter is visible to everyone that lands on
this page. A web developer, for example, would
immediately notice the offer for more information and sign
up. It’s too easy and free not to! And what does
Lockergnome get for this? Repeat visitors, increased
traffic, and, ultimately, a higher CTR with AdSense.