Keywords

Meta Tag keywords are placed in the header of your
webpages and represent the content of that page using
single words or brief phrases. The words or phrases used
are ones search engine crawlers will pick up when they index
your site and also the ones someone using a search engine
might type in to find your site.
It’s obvious to say that you should use Meta tag keywords
that are relevant to your site’s content. Don’t add any
keywords that have nothing to do with your site. Crawlers
may be essentially robots, but they do surf content as well,
and you can be banned from search engines.
List your products or services, any other applicable terms,
and even well known competitors if you want. It’s important
to have good keywords (or key phrases). There is software
out there that helps you pick keywords and allows you to
maximize your keywords so that the ones you use are the
ones most frequently used by search engines, just research
before you buy.