Appropriate Page Names

Search engines index pages, which means your page could
be pulled up in a search by the name. If you have a page
about antique sofas, title the page antique sofas or be even
more exact than that, if there’s a certain type of sofa on that
page. This makes your page more searchable and can give
you more targeted traffic.

Marketing
How does marketing your site help your advertising
revenue? It’s simple. By marketing your products or
service and bringing people to your site for those products
or services, you are increasing the number of visitors. The
ads on your pages are targeted for your content and what
your site offers, so when you bring in targeted visitors
through your marketing campaigns, those visitors are likely
to click through your ads.
Marketing is a trial and error procedure. Certain methods
work well for some sites, and not so well for others. Monitor
your site stats and traffic logs with each new marketing
campaign you try. See what works well for you, and
permanently implement the programs that bring you more
traffic as well as higher CTR or click through rates.