Advertising on Other Sites

We know you have ads on your site to make money. Those
that have ads on your site are paying for them so traffic
comes to their site and they make money too. You’re going
to want to do the same.
It’s your turn to use the search engines. Find high ranking
sites whose content is related to yours, but isn’t a
competitor. Let’s go back to the basket-weaving example.
If you have a basket-weaving site, advertising on a site that
sells products to basket weavers would be excellent
exposure for you.
Just remember that advertising does not have to be
expensive, but that the cheapest advertising can sometimes
cost you the most. Beware of placing ads on sites that
aren’t ranked that high with search engines or who
don’t have a lot of traffic. Even though their cost for you
to advertise on their site may be low, if you’re not going to
get any traffic from it, you’ve wasted your money.
After you’ve found some good sites for your ads, make sure
you’re happy with their ad placement. Observe their site
design and content much like you have your own in the
previous paragraphs. Some sites put ads on the bottoms of
their pages. Is there anything that’s going to direct the
visitor to the bottom of your page? You want your ads to be
visible and to blend into the layout of the page. By doing all
of this, you’ll do as much as you can to insure the ad you
place is worth your money.